10/07/09
By Santiago A. Mirabal
Apple Inc. makes its Iphones in China, so it was a matter of time before the Iphone would make its way to the Chinese market.
On August 28th Apple announced that it made a deal with China Unicom, the country’s second largest mobile service provider. With this new partnership, the Iphone will be available to hundreds of millions of consumers in mainland China opening a new market.
China has 700 millions mobile devices currently in use. It's the country with the most mobile phones in service on the planet.
Now the question that most skeptics are asking is whether China Unicom has the Marketing and Customer Service skills to generate Iphone sells. The company has 140 million customers while the market leader has 500 million. While the Iphone comes with a marketing halo, it is up to China Unicom to harness that and make it a successful launch.
Source information courtesy of Times Magazine
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